Case study · Ruby AI · Langfuse Cloud activation
Forty-plus agents after every sales call. Every one of them traced.
Ruby, an AI sales-coaching platform, fires more than forty agents in parallel after every sales interaction. Before Langfuse, nobody could trace what each agent did, why outputs varied, or where the spend went.
We built Ruby's observability layer the same way we build it for clients, and we still carry its pager. Cost is attributed by workflow and by customer segment, model changes are evaluated against evidence, and the dashboards stay responsive as volume grows.
- Platform
- Multi-agent sales coaching
- Deployment
- Langfuse Cloud
- Instrumentation
- SDK + OTEL, propagated across sub-agents
- Cost attribution
- Per workflow, per customer segment
- Status
- In production, pager held by us
Ruby AI · multi-agent LLM platformbefore → after
Span coverage across async sub-agents
0%100%
+100 ptsAgents traced per sales interaction
040+
all of themWhere LLM spend shows up
invoiceper trace
every dollar owned
Cost attributed per workflow and per segment. Dashboards and cost alerts live from the first week of production.